flyer printing

Flyer Printing – Sizes, Paper, Design

Flyers are one of the oldest marketing tools out there, and there are quite effective due to their versatility and affordability. Before you set out to get flyers printed, it is important to know some basic information about flyer printing.

Popular Flyer Sizes

The appropriate flyer size depends on your content and intended use of the flyer. Some common flyer sizes are:

  • 3 x 4
  • 3 x 5
  • 4 x 6
  • 5 x 7
  • 6 x 9
  • 1/8 page
  • 1/4 page
  • 1/2 page
  • full page

flyer printing atlanta

Source: Flyer Printing Atlanta by Clash Graphics

The 4″ x 6″ and 5″ x 7″ are the industry standard flyer sizes and are typically the most popular sizes available. Although, if you plan on running a USPS direct mail campaign, the Post Office requires your flyers to be a specific size. It’s important to know their requirements before printing your flyers.

Flyer Paper Stock

Flyer printing also involves choosing the right paper stock. Your flyer paper stock will depend on your specific needs. Here are the common paper stocks for flyers:

12 pt card stock – They are glossy and recommended for cost effective promotions such as promotions on the streets. They are similar in thickness to the normal printing paper.

14 pt card stock – They are high quality, glossy paper recommended for cost-effective flyer printing and direct mail advertising. They are thicker and more durable than 12 pt.

16 pt card stock – Very high quality, glossy paper. They are ideal for high-end flyers used to promote luxury items, trade shows and other promotion that require tremendous first-time impression.

Typical Flyer Printing Turnaround Time

For many printing companies, turnaround time begins calculating from the time the order is placed and the printing files have been uploaded, attached and approved. The turnaround time will depend on the magnitude and urgency of the work.

However, if you need the printing completed within a shorter turnaround time, you might have to pay an extra fee. Similarly, orders with longer turnaround time are cheaper. Turnaround time varies from company to company and may be same day, next day or 2-5 days.

Uses of Flyers

Flyers are quite versatile can be used by all types of businesses; whether big or small. Here are some common uses of flyers:

  • Driving traffic to a website.
  • To promote an event like a party.
  • To promote participation in a competition.
  • To promote attendance in a conference or a trade show.
  • To let customers know about special offers.
  • Activist groups or organizations use flyers to pass a word to the public concerning a specific issue.

Flyer Design and Layout Tips

offset printing digital printing

Offset and Digital Printing Explained

Offset Printing

Offset Printing or Lithography can print images on a variety of surfaces such as cardboard, plastic, and paper. Offset printing is typically used to print mass amounts of products including newspapers, posters, books, and stationary. Offset printing is usually used for printing promotional materials such as brochures and posters.

But how does offset printing work? The process begins as the aluminum printing plate inks a plate to be printed. Only the inked image is printed, and is then transferred from the aluminum printing plate to a rubber blanket. The image can also be offset during this step in the printing process. Lastly, the image is transferred from the rubber blanket to the surface that it is going to be printed on (either paper, cardboard, plastic, ect.)

The offset printer consists of four sheetfed printing presses each specifically used for a certain color. Normally, the printed image is printed in steps of colors. The black color contained in the printer press located at the far end of the printer is printed first, then cyan, then magenta, and lastly yellow. The printed sheets of paper are kept in front of the printer usually under the monitor and press control. Rolls of paper are used in these printers to enable them to perform printing high volumes in industrial uses such as books, magazines, and newspapers; however Digital Printing is starting to replace offset due to the declination of physical printing.

Digital Printing

In the economy the use of digital printing is beginning to look better due to the declination of printing promotional products, and the increase in digital media. The two main technologies in digital printing are inkjet and xerography.

Inkjet is simply the process of images being printed through ink drops being strategically propelled to create an image. Inkjet can print on multiple surfaces, and is mainly used for printing posters, signs, photo books, and books.

Xerography is used in laser printers which is simply strategically sending a charge to a drum that attracts toner particles that are then transferred to the printing surface. These printers are usually used in offices and in homes, and are typically used to print books, documents, and promotional products such as brochures.

Both offset and digital printers print images on the same types of products. However, an offset printer is more expensive and older. Digital printers make more economical sense due to the decreasing in physically printing products. Also, digital printers are smaller; and sometimes faster containing usually more color options than an offset printer.

Advantages and Disadvantages of Offset vs Digital Printing