Flyers are one of the oldest marketing tools out there, and there are quite effective due to their versatility and affordability. Before you set out to get flyers printed, it is important to know some basic information about flyer printing.
Popular Flyer Sizes
The appropriate flyer size depends on your content and intended use of the flyer. Some common flyer sizes are:
- 3 x 4
- 3 x 5
- 4 x 6
- 5 x 7
- 6 x 9
- 1/8 page
- 1/4 page
- 1/2 page
- full page
Source: Flyer Printing Atlanta by Clash Graphics
The 4″ x 6″ and 5″ x 7″ are the industry standard flyer sizes and are typically the most popular sizes available. Although, if you plan on running a USPS direct mail campaign, the Post Office requires your flyers to be a specific size. It’s important to know their requirements before printing your flyers.
Flyer Paper Stock
Flyer printing also involves choosing the right paper stock. Your flyer paper stock will depend on your specific needs. Here are the common paper stocks for flyers:
12 pt card stock – They are glossy and recommended for cost effective promotions such as promotions on the streets. They are similar in thickness to the normal printing paper.
14 pt card stock – They are high quality, glossy paper recommended for cost-effective flyer printing and direct mail advertising. They are thicker and more durable than 12 pt.
16 pt card stock – Very high quality, glossy paper. They are ideal for high-end flyers used to promote luxury items, trade shows and other promotion that require tremendous first-time impression.
Typical Flyer Printing Turnaround Time
For many printing companies, turnaround time begins calculating from the time the order is placed and the printing files have been uploaded, attached and approved. The turnaround time will depend on the magnitude and urgency of the work.
However, if you need the printing completed within a shorter turnaround time, you might have to pay an extra fee. Similarly, orders with longer turnaround time are cheaper. Turnaround time varies from company to company and may be same day, next day or 2-5 days.
Uses of Flyers
Flyers are quite versatile can be used by all types of businesses; whether big or small. Here are some common uses of flyers:
- Driving traffic to a website.
- To promote an event like a party.
- To promote participation in a competition.
- To promote attendance in a conference or a trade show.
- To let customers know about special offers.
- Activist groups or organizations use flyers to pass a word to the public concerning a specific issue.